Even at $295 American Girl camper add-on 'doing fine' :: CHICAGO SUN-TIMES :: Business
Even at $295 American Girl camper add-on 'doing fine' :: CHICAGO SUN-TIMES :: Business
I'm confused. I already can't step foot into American Doll Land. The clothes being as expensive as my maid of honor dress really further confuse me. And please don't ask me to comment on the hair salon.
So the first time American Girl offers an add on for a doll, and its her home, its a camper? I don't understand this. Why can't the very first add on be a full fledged home? Someone help me? I already feel that American Girl furthers the idea that females are boxed up, created to be made pretty and always happy. And now, these dolls that are always happy and supposedly "boosting girl confidence", are incapable of buying a home or an apartment.
Their website says "Every girl has her own secrets and dreams, her own talents and aspirations. Just Like You dolls help celebrate each girl’s unique story." Really? My dreams, if I remember correctly, were to have a home that sits in one place or to get a career or better yet, follow my passion. So thank you for encouraging elementary girls and preteens to do the same via a nice outdoor bbq. "....they [girls] can do great things if they believe in themselves." Ok, right.
I get it. There are girls across America that live in campers, and why discriminate or ignore the face that a vast majority of American girls are poor. Which is why American Girl makes it easy to purchase. ONLY $295 for the camper!! The dolls? Well Lannie, the girl that "discovers the world in her own backyard!", the one that matches the camper, $95. That's affordable for a single mother living on welfare. And let's go back to that quote "discovers the world in her own backyard." Real message? Poor girls, don't even think of trying step even further than your backyard.
The president of American Girl, Ellen L. Brothers? "Brothers has been a member of the Catalogue and Marketing Councils of the Direct Marketing Association (DMA) for the past 17 years and served on the DMA’s board of directors from 1997 through 2000. Brothers is also a past president of the New England Mail Order Association, the largest association of cataloguers in the country, and she was selected as one of Target Marketing magazine’s “200 Most Influential Direct Marketers” for three years in a row."
Nothing is an accident. Marketing like this is a way to keep social and cultural barriers right in place. It has no intention of moving us forward. Some women find this type of criticism outrageous, taking away all the fun in shopping with their darling daughters, sisters, cousins, and friends. I ask you: what could possibly fun about cramming into a building full of ravaging women and children throwing dollars out to get a DOLLS HAIR DONE???? Take them to a museum, an art exhibit, a play. Anything is better than spending your money on regression.
I'm confused. I already can't step foot into American Doll Land. The clothes being as expensive as my maid of honor dress really further confuse me. And please don't ask me to comment on the hair salon.
So the first time American Girl offers an add on for a doll, and its her home, its a camper? I don't understand this. Why can't the very first add on be a full fledged home? Someone help me? I already feel that American Girl furthers the idea that females are boxed up, created to be made pretty and always happy. And now, these dolls that are always happy and supposedly "boosting girl confidence", are incapable of buying a home or an apartment.
Their website says "Every girl has her own secrets and dreams, her own talents and aspirations. Just Like You dolls help celebrate each girl’s unique story." Really? My dreams, if I remember correctly, were to have a home that sits in one place or to get a career or better yet, follow my passion. So thank you for encouraging elementary girls and preteens to do the same via a nice outdoor bbq. "....they [girls] can do great things if they believe in themselves." Ok, right.
I get it. There are girls across America that live in campers, and why discriminate or ignore the face that a vast majority of American girls are poor. Which is why American Girl makes it easy to purchase. ONLY $295 for the camper!! The dolls? Well Lannie, the girl that "discovers the world in her own backyard!", the one that matches the camper, $95. That's affordable for a single mother living on welfare. And let's go back to that quote "discovers the world in her own backyard." Real message? Poor girls, don't even think of trying step even further than your backyard.
The president of American Girl, Ellen L. Brothers? "Brothers has been a member of the Catalogue and Marketing Councils of the Direct Marketing Association (DMA) for the past 17 years and served on the DMA’s board of directors from 1997 through 2000. Brothers is also a past president of the New England Mail Order Association, the largest association of cataloguers in the country, and she was selected as one of Target Marketing magazine’s “200 Most Influential Direct Marketers” for three years in a row."
Nothing is an accident. Marketing like this is a way to keep social and cultural barriers right in place. It has no intention of moving us forward. Some women find this type of criticism outrageous, taking away all the fun in shopping with their darling daughters, sisters, cousins, and friends. I ask you: what could possibly fun about cramming into a building full of ravaging women and children throwing dollars out to get a DOLLS HAIR DONE???? Take them to a museum, an art exhibit, a play. Anything is better than spending your money on regression.
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